Of course, your products need to be at least as good as your site. The site may be what attracts customers in the first place, but it is certainly the quality of the products and of the service that makes them come back bring your prices down, and make a point of offering excellent after sales service.
Inform your visitors that you offer secure online ordering. Finally, when you receive an order, e-mail the customer to send receipt and to inform them when the goods will be despatched.
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